
The Classroom as Immersion
Today I came across a wonderful quote from former EPCOT show producer Barry Braverman when discussing the creative vision for the park:
“These stories that we were telling about real stuff, about science, and the future, and about culture, could be as compelling as fantasy stories.”
Imagineers don’t build rides. They build stories you ride through. If classrooms did the same, students wouldn’t just learn, they’d live their learning.
One recent trend in education has been the introduction of technology and digital media at earlier grade levels. In many districts, there is even a required quota for how much screen time young students should have. By middle and high school, tasks are completed almost exclusively on Chromebooks or Apple devices. One would assume that by age 15, students would be fluent in tech: creating state-of-the-art presentations, understanding coding basics, and producing digital content with ease.
And yet! That’s not what I see in my classroom.
I don’t see Excel wizards or curious digital creators. I see students who’ve mastered shortcuts, leaned on AI, and, frankly, grown complacent. They can click and copy with incredible speed, but ask them why a tool works, or how to make something from scratch, and they stumble.
So what went wrong?
We forgot the value of stories.
When Imagineers create a ride, they start with the story. Every model, every line queue, every sound is designed to immerse. Take the Indiana Jones ride at Disneyland. Logistically, it required a long queue which could’ve felt like a hassle. But instead, the Imagineers turned it into an eerie, ancient corridor full of mystery and suspense. By the time you reach the ride vehicle, you truly believe you’re deep underground. That’s the magic of immersion.
What if we applied that same magic to our teaching?
What if we designed our lessons and classrooms as immersive story experiences?
Story is the Blueprint
Just as Imagineers ask, “What’s the story of this attraction?” teachers can ask, “What’s the story of my unit, my lesson, and my classroom?”
Examples:
- Pirates of the Caribbean builds suspense through subtle pre-show environments. A classroom unit should start with intrigue. Hook narratives and a guiding story or a series of tangible stories.
- The Haunted Mansion uses tone shifts to guide emotions. Our lessons should balance humor, tension, and empathy. Yes! It is totally possible for our biology class to empathize with a coral reef struggling to survive in warming waters!
Application:
Before teaching content, define the emotional and intellectual arc. Is this unit an adventure? A tragedy? A journey of discovery?
By the time students arrive at 12th-grade government and civics, they often suffer from a full-blown case of senioritis. Dry Monday-morning lectures on federalism aren’t going to cut it. But imagine this:
It’s 1787. A storm brews outside Independence Hall. Inside, delegates argue fiercely. Big states want power based on population, small states demand equality. Hamilton pushes for centralized strength; George Mason demands state sovereignty. Religious liberty, slavery, and taxation loom like ghosts over the debate. Voices rise! Angry fists pound the tables! The entire future of the nation is at risk. Out of this chaos comes compromise — federalism.
As you set the stage, the lights go dim. The sound of rain pours from your small JBL speaker. Your humble plastic candle lights up the room. You hand one student a small script to be the voice of Hamilton. Another reads the words of Madison. The English is too complicated for your poor 21st century pupil so you use AI to reword the text! And thus begins Act I of your classroom.
Now you have a live drama. Now your students have characters to root for, decisions to question, and a deeper emotional context to explore.
EPCOT as a Model for Educational Wonder
EPCOT wasn’t designed just to thrill—it was built to inspire curiosity.
Examples:
- Spaceship Earth takes you on a time-traveling story of communication and human innovation.
- Living with the Land invites you into an eco-adventure that reveals the beauty and complexity of Earth’s ecosystems.
Application:
Classrooms should awaken curiosity not crush it. Use multi-sensory experiences, narrative inquiry, and collaborative challenges to turn your subject into a cultural or scientific expedition. You’d be surprised what showing your students a montage of migrating manta rays with flaring music and a VR headset can do!
Leave Space for Imagination
Imagineers often leave interpretive space so guests can experience the story in their own way. Teachers can do the same.
Examples:
- Space Mountain has no real narrative given, just a launch into the unknown. You’re told you’re going to space… but where? Why? The absence of detail creates mystery and personal meaning. Some imagine it as a test flight, others as galactic war or time travel.
- Tom Sawyer Island also has no formal storyline—just space. Guests explore caves, forts, and trails at their own pace. It’s imagination-as-playground. Every child (or adult!) can invent their own adventure, and it’s never the same twice.
Application:
This invites creativity, personal investment, and deeper processing. Like guests interpreting a ride, students engage more when they feel part of the narrative.
We need assignments where students finish a story, create alternate endings, or model different historical or scientific scenarios. As teachers, we shouldn’t close lessons or conversations purely on our terms; we must provide our students opportunities to challenge us as teachers! Let them share their own vision!
Every Classroom Can Be an Imagineering Lab
To truly immerse our students in learning, we need three key elements:
- Captivating stories
- A spirit of wonder
- Space for students to interpret and create
You might be thinking, “This sounds great, but I’m already overwhelmed.” That’s fair. But immersion doesn’t require million-dollar tech or animatronics. It starts with us.
When we live with story, joy, and curiosity ourselves, we naturally pass it on. Teaching isn’t just about content, it’s about people, imagination, and context. If we can find delight in chemistry, in history, in literature, we can help students discover that same delight.
Whether you use Chromebooks, notebooks, or AI, you can think like an Imagineer. You can turn your room into a wonder-lab. A story-space. A launchpad.
You just need a little story, a little wonder, and the courage to try something bold.
“The way to get started is to quit talking and begin doing.” – Walt Disney
Stay Magical!

